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Saturday
Heat, Temperature and Chocolate- Lecture 5- Enric Rovira
Speaker: Enric Rovira
Location: Science Center D
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Next Video: Reinventing
Food Texture and Flavor- Lecture 6- Grant Achatz
Who
is Enric Rovira?
Translated
from http://www.enricrovira.com/enricrovira/Enric_Rovira_-_Historia.html
using Google Translate
It started the spring
of that year. Enric worked in her parents' bakery, the
famous street Pastisseria Rovira
Barcelona Gelabert, fully involved in the family business when he had the
need to create your own project.
Enric
was passionate about creative work, innovation, quality, perfection and
chocolate found the perfect partner to develop your concerns. Imagined a new way to develop the
craft his father taught him and lived very young, but respect and admire the
most authentic values of
tradition which in part had been lost.
The
project was to open a new workshop to develop all kinds of chocolate products,
from small to large assemblies chocolates for parties, events and presentations
in which he was a specialist.
That
spring next to Francesc Forrellat , his second cousin, Enric Rovira sl
created, a new company was born with the philosophy to make products of high
quality chocolate, with contemporary design and linked to Barcelona, Enric hometown.
The
workshop was built in Castellbell i el Vilar, in the ships of Can Forrellat
Francesc's family had risen more than 100 years ago to house the distillery San Geronimo . It had developed all kinds of
distillates including Anise iconic San Geronimo, in tribute to one of the most
beautiful peaks of the mountain of Montserrat which can be admired from the
place.
Soon
work began, the acquisition of latest machinery and more importantly, creating
products, developing recipes and the creation of the company's corporate image
and packaging.
Thus,
in September 1993, everything was ready and the new Can-working Forrellat
melted chocolate for the first time to shape a project initiated with the hope
of changing the world of chocolate, with fresh ideas in all aspects Concept and
creation.
Those
were some early traditional character marked by a fruit of the knowledge
acquired in the pastry Enric's parents. Fragile and highly processed
products, which soon gave way to other more technically perfect and their more
creative and universal. Enric
Rovira born seal.
Since
its inception, the product catalog has enjoyed a lively assortment and
chameleon capable of evolving over time, with very risky bets that are now part
of the contemporary history of chocolate as well as other very iconic and
popular products today are icons of the company.
Products
like the Rajola of Barcelona, the
Bombolas, the Planetarium, the Making of Chocolate, the Imagine, the Around the
World in chocolate or "disappeared" Palindrome, Virtual and nougat
Rosa Acid, Bitter, Sweet and Salty are among the more recognized. But there are many more.
A
catalog that through the years has been built through collections that define
the character of the products they contain.
The
collection dining, Barcelona, the
conceptual, the artist, the virtual, the essential and perfume. All of them express the universe of
its author through their chocolates and contain many of the flavors, formats,
concepts and designs that adores.
Apart
from the product catalog, Enric Rovira produces a variety of personalized items
for hotels, businesses and events in both the design and the flavors and
concepts.
And
chocolate pieces large, up to 6 meters and 400 kg, which over the years have
made for institutions and companies as the Gran Teatre del Liceu in Barcelona
and the European Space Agency, individuals and restaurants like elBulli Ferran
AdriĆ .
To
this must be added the Easter seasonal products that undoubtedly characterize
the style of the company and its author. Thousand eggs formats and colors
that have been exposed in different countries and have received awards.
Today,
Enric Rovira is a company with long experience but young at the same time he
wants to continue to lead the more contemporary world of chocolate. It is alive
year after year by proposing new ideas translated into chocolate. With a young team that lives to care
for each of the chocolates every detail so that the consumer can taste and
enjoy at its best.
A
company that has grown together with the support and the requirement of their
clients who have valued and criticize each of the creations helping improve
everyday products.
Today
Enric Rovira distributes its products in grocery stores and gourmet chocolates
high quality and exported to most European Union countries as well as Japan and
the United States. And
it is a reference in the world of more contemporary chocolate worldwide.
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